Visit Panama City Beach CEO Dan Rowe appointed chair of Visit Florida board of directors

PANAMA CITY BEACH – Dan Rowe, president and CEO of Visit Panama City Beach has been appointed as the 2020-2021 Chair of the Visit Florida board.

Visit Panama City Beach is the official destination marketing organization for Panama City Beach, and works directly with Visit Florida to drive economic opportunity, job creation, community sustainability and quality of life for its residents through marketing and promotion.

More:50 Things to Do in Panama City Beach

More:COVID-19 devastated Panama City Beach bed tax collections

According to a press release from Visit Panama City Beach, Rowe has served as president and CEO of Visit Panama City Beach and executive director of the Bay County Tourist Development Council (TDC) for the past 13 years. Over the course of his career,  Rowe has been awarded the Top 25 Most Extraordinary Minds in Hospitality Sales & Marketing by HSMAI (2012), the Panama City Beach Chamber of Commerce Pioneer of the Year (2016) and The General Andrew Jackson Baratarian Cup (2019).

Rowe has played a leading role in developing and executing marketing initiatives that have allowed not only the destination but the entire county to achieve unprecedented growth through uncertain times, including the BP Oil Spill, Hurricane Michael and the COVID-19 pandemic, the release stated.

“This year, Visit Florida will likely face new challenges; however, with the help of our community we can continue to position Florida as the most dynamic tourism destination on the planet,” Rowe said.